Certara Acquires BaseCase, A Life Sciences Data Visualization Company

By Bio-IT World Staff

February 1, 2018 | Certara today announced that it has acquired BaseCase, a data visualization software as a service (SaaS) company headquartered in Berlin, Germany, with offices in New York. BaseCase, which will join Certara’s Strategic Consulting Services division, has extensive Health Economics and Outcomes Research (HEOR) expertise and is actively working in the area of market access. As a key element in Certara’s data science portfolio, BaseCase technology will soon be leveraged across the company’s industry-leading pharmacometrics, mechanistic modeling, and regulatory science platforms. Financial details about the transaction were not disclosed.

The healthcare industry is under increasing pressure to demonstrate the value delivered by new medications and devices. BaseCase’s interactive platform improves how life science companies communicate and present that value, whether to C-suite executives, physicians and healthcare providers, or payers and health authorities. This cloud-based solution is ideal for companies seeking to build their own bespoke, branded apps to deliver impactful communication of complex models, analyses, and data. By integrating content creation with sales enablement, it allows users to quickly create and personalize a visual value proposition around a drug or device’s ROI and business case.

“We are delighted that BaseCase is joining Certara and we are looking forward to expanding the applications for its user-friendly, mobile communications technology. BaseCase simplifies communication of complex data and models,” said Thomas Kerbusch, President of Certara Strategic Consulting Services, in a written statement following the announcement. “BaseCase’s interactive platform will enable pharmaceutical and medical technology companies to visualize model results and large, real-world datasets to make sound decisions quickly, within controlled communication cascades.”

BaseCase technology allows users to easily create content, including embedded data visualization assets such as spreadsheets, interactive calculators, communications tools, and videos within a web browser environment. Extensive graphical design of the platform optimizes clarity of communication. Currently being employed by market access, health economics and IT departments at leading life science companies, the platform includes template tools that facilitate country adaptation of presentations, including translation and localization. The perfect blend between a spreadsheet and a slide show presentation, it allows users to create and distribute mobile apps for customer engagement with a simple drag and drop approach that does not require any coding experience.