What Biotech Can Learn from Gamers

July 27, 2011 | Martin Leach opened his talk at the Bio-IT World Expo with, "And now for something completely different..." Prompted by two recent books—Reality is Broken by Jane McGonigal and Changing the Game by David Edery and Ethan Mollick—Leach has been thinking about the culture of the gaming industry and wonders why we aren’t leveraging gaming concepts in pharma and bio-IT. See the talk on YouTube.