Microsoft Mobile Health App Challenge

By Bio-IT World Staff

February 24, 2011 | Microsoft is extending a mobile challenge to the health and life sciences marketplace, and calling partners, developers and phone app enthusiasts to come up with unique apps coded for Windows Phone  7 (WP7) that will benefit their organizations, employees or consumers.

In a blog, Steve Aylward, general manager, US Commercial Health & Life Sciences, Microsoft, referred to the more than 17,000 mobile health apps available today and cited the Pew Interest Project's latest survey that shows that one in ten cell phone users has a health app on his device. By 2015, Global Health Market Report research says, one-third of Smartphone users will be running a mobile health app.

The contest was launched with a webcast on February 21 and will run until June 1. Ten winners will receive an Xbox 360. More information can be found online, and on Aylward's full blog post.